Graphic Designer II

Company: Southern Shirt
Location: Tuscaloosa
Posted on: January 19, 2026

Job Description:

Job Description Job Description Are you ready to dive headfirst into the captivating world of visual storytelling? We're seeking a Graphic Designer to join our m arketing team, who's not just passionate about design but also ready to craft immersive digital experiences. If you're a visual virtuoso with a flair for creating eye-catching graphics and a knack for making brands come to life online, this is your chance to shine. As our Graphic Designer, you'll be the wizard of visual communication, collaborating with our marketing team to bring campaigns to life. Your canvas will be the digital landscape, and your palette will include a mix of eye-popping visuals, captivating infographics, and interactive elements that grab attention and inspire action. Whether it's designing captivating social media content, crafting compelling email campaigns, or bringing our website to life, your creative touch will be the driving force behind our brand's digital presence. Responsibilities Visual Storytelling: Collaborate closely with our marketing team to design visually stunning assets for various digital marketing campaigns, including social media, email marketing, online advertisements, and physical promotional materials. Create compelling graphics, infographics, and multimedia content that effectively convey our brand's message and engage our target audience. Digital Branding: Ensure consistent and visually appealing branding across all digital platforms, maintaining our brand identity's integrity. Develop and update digital design guidelines to ensure a cohesive online presence. Interactive Elements: Craft interactive and user-friendly elements, such as web graphics, landing pages, and multimedia content, to enhance user engagement and conversion rates. Stay up-to-date with emerging digital design trends and technologies to keep our online presence fresh and innovative. Digital Catalogs and Marketing Materials: Create digital assets for product catalogs, ensuring they are visually appealing and user-friendly. Design captivating emails, digital advertising materials, and seasonal product catalogs to promote brand and products. Create marketing material for trade shows and other promotional events. Packaging Design: Conceptualize and create packaging designs that enhance our product presentation, aligning with our brand identity. Collaborate with packaging suppliers to ensure accurate production and quality control. Catalog Layouts: Develop visually appealing and organized layouts for product catalogs, incorporating product images, descriptions, and pricing information. Work closely with the marketing team to ensure catalog content meets marketing goals and objectives. Photo Editing for Social Media and Digital Use: Enhance, retouch, and resize product and lifestyle images for social media posts and digital marketing materials. Ensure that all visuals maintain a high level of quality and consistency across all digital platforms. Website Digital Asset Management: Organize and manage digital design resources on our website, ensuring efficient storage, accessibility, and version control. Collaborate with cross-functional teams to provide easy access to digital assets for marketing campaigns and web development. Data-Driven Design: Collaborate with data analysts to incorporate insights into your designs, optimizing content for maximum impact and user experience. Monitor and analyze the performance of digital assets, making data-driven adjustments for improved results. Continuously research and stay up-to-date with new creative trends in the industry. Cross-Functional Collaboration: Work closely with cross-functional teams to understand project goals, objectives, and target audience preferences. Adapt designs based on feedback and insights from various stakeholders Requirements Bachelor's degree in graphic design or a related field. 3 years of experience in graphic design, with a focus on digital design for marketing materials, preferable in fashion, retail, or consumer product industries. Proven experience as a Graphic Designer, with a strong portfolio showcasing your creative and digital design skills. Experience creating emails and using email marketing platforms (such as Klayvio, Mailchimp, etc). Experience with managing digital assets on website platforms such as Shopify. Strong knowledge of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign. Understanding of design principles including layout, typography, and color theory. Familiarity with web design tools and platforms (e.g., Shopify, WordPress, Wix) and basic HTML/CSS knowledge. Proficiency with photo editing and adapting visual aesthetic of images to fit brand, usage, campaign, and audience. Excellent communication and collaboration skills. Ability to work under pressure and meet tight deadlines. Proactive problem-solving skills. Passion for design, creativity, and innovation. Bonus Points for: Photography , allowing you to contribute to the creation of original visual content. Experience in motion graphics , adding dynamic elements to your digital designs. Video editing , enabling you to craft engaging video content for digital marketing. UI/UX , demonstrating your ability to create user-friendly and visually appealing digital experiences. Why you are right for this position: Visual Maverick: Your passion for visual storytelling knows no bounds, and you have the creative chops to turn ideas into captivating digital designs. Data-Driven Designer: You understand that it's not just about aesthetics; it's about results. Your designs are influenced by data and insights, ensuring they deliver impact. Tech-Savvy: Y ou're not just a designer; you're a digital native. You're comfortable with the latest design tools and web technologies, always ready to experiment and innovate. Brand Enthusiast: You're not just creating graphics; you're a brand guardian. You ensure that our brand shines consistently across all digital touchpoints. Collaborative Spirit: You thrive in a dynamic team environment, where your designs are shaped by collective creativity and feedback. Innovative Mindset: You stay ahead of the curve, keeping up with digital design trends and technologies to bring fresh ideas to the table. User-Centric Approach: Y ou don't just design for the sake of it; you design with our audience in mind, creating experiences that resonate with and engage our target audience. Benefits Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do. Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life. Competitive Benefits: We offer competitive compensation, benefits, and perks to keep you happy and motivated. Benefits include: 401K Retirement with employer matching Medical, Dental, and Vision Insurance Paid Time Off (PTO) and Holidays Performance Bonus Opportunities Company Sponsored Luncheons and Events Generous Employee Discounts on SSCO Product Fun, Collaborative Work Environment with Great People!

Keywords: Southern Shirt, Hoover , Graphic Designer II, Design, Graphic Design & CAD , Tuscaloosa, Alabama