Director of Business Development

Company: Huntsville Memorial Hospital
Location: Huntsville
Posted on: June 1, 2025

Job Description:

Under general supervision of the Chief Executive Officer, the Director of Business Development is responsible for identifying referral sources and developing a strategy to generate growth. Assess market opportunities, develop specific market business plans within the overall hospital business plan, manage, implement and evaluate activities of the plans. Facilitate open communication between the hospital, physician practices, and referral sources providing high-touch customer service, prompt issue resolution, and strategic planning activities designed to grow market share.Every effort has been made to make this job description as complete as possible. However, it in no way states or implies that these are the only duties the incumbent will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is a logical assignment to the position.

• Performs strategic business planning and assists in the development and implementation of the hospital business plan to drive service-line growth and improve operations in terms of quality and processes. Provides technical expertise, support and oversight in the development, modification, feedback and implementation of the business plan.
• Works with executives and leaders to establish growth strategies aligned with local strategic plans and overall market priorities.
• Supervises and oversees new business developments, market research, feasibility studies, market analyses, and other relevant business assessment techniques to support prudent decision-making.
• Evaluates, analyzes, and interprets market demographics, including population, age, gender, race, and projected trends for both physicians and patient population.
• Evaluates and recommend new program initiatives, working with service line management and managing related implementation, tracking and evaluation processes for business activities.
• Develops goals and timelines for closing new or enhanced physician referrals. Serves as a liaison between physicians and administration with internal constituents (physicians, other departments) and external constituents (referring physicians, clients, and marketplace).
• Develops and implements marketing strategies that align with hospital goals and strategies, overseeing advertising, social media, and the content developed by a third party marketing agency.
• Collaborates with local organizations conducive to Public Relations development, serving as liaison to all audiences for issues related to business development and marketing.
• Conducts strategic outreach initiatives to increase referral volumes and positive referring provider perceptions between internal and external referral sources. Collects and analyzes referral data and works with Executive Team to determine priorities for growing market share.
• Establishes and maintains ongoing communication with referring providers and/or office staff, including routine or follow-up visits, emails, and phone calls. Facilitates physician-to-physician meetings to establish and develop referral relationships and monitors referral outcomes.
• Promptly notifies Practice Administrator, Medical Director and/or Executive Team of any concerns or problems related to referral source satisfaction and works in partnership with that team to provide appropriate service recovery. Delivers timely issue resolution between referral sources and the hospital and/or practices to maintain high customer satisfaction.
• Promotes provider engagement including involvement in new provider orientation, site visits, rounds, referral dinners & lunches, CMEs, etc.
• Provides market intelligence to organizational leadership, identifying potential opportunities and/or competitor changes in the local healthcare landscape as needed.
• Abides by the HMH Legal Compliance Code of Conduct.
• Maintains patient confidentiality and appropriate handling of PHI.
• Maintains a safe work environment and reports safety concerns appropriately.
• Performs all other related duties as assigned..LATITUDE, CONTACTS/INTERACTIONSAll positions of Huntsville Memorial Hospital are part of an interdisciplinary team, and as such, participate in the care and service delivery process through effective interaction with other team members. Primarily interacts with hospital staff, medical staff, patients, and visitors.QUALIFICATIONSEducation: Bachelor's degree required. Master's degree preferred.Experience: Minimum 5 years of experience in healthcare marketing, business development, or related roleLicense/Certification: None required.Required Skills: - Proven track record of success in developing and implementing strategic business plans, marketing and communications plans - Ability to leverage market analytics, financial forecasts, competitive data sets, & demand forecasting to ensure that marketing and communication investments are linked to financial/strategic targets. - Strong understanding of healthcare trends, regulations, and best practices - Strong strategic thinking and problem-solving abilities. - Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences. Excellent presentation skills - Ability to work collaboratively with cross-functional teams and senior executives - Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlinesPHYSICAL DEMANDS AND WORKING CONDITIONSFrequent: sitting, standing, walking & reaching.Occasional: lifting, carrying, bending, & squatting,Visual and hearing acuity required. Work is inside, with good ventilation and comfortable temperature.Possible exposure to: toxic/caustic chemicals or detergents, communicable diseases, blood borne pathogens.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off
• Short Term & Long Term Disability
• Wellness Resources
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Keywords: Huntsville Memorial Hospital, Hoover , Director of Business Development, Executive , Huntsville, Alabama