BRANCH MANAGER - RENTALWORKS

Company: CraneWorks, Inc
Location: Birmingham
Posted on: January 14, 2026

Job Description:

Job Description Job Description Description: Position Summary The RentalWorks Branch Manager will be responsibilities encompasses participation in the personnel processes of the branch staff, including, but not limited to hiring, supervision and evaluation of staff performance and identification of training needs, monitoring assets, maintaining awareness of under-utilized equipment, adherence to and interpretation of CW/RW policies and procedures, managing and supervising branch personnel, creating and proposing procedures to the RW General Manager and evaluating methods to improve work flow, and regularly exercise discretion and independent judgment. All RW Branch Managers must be primarily engaged in workflow supervision and methods, evaluation of branch operations procedures, and analysis to ensure appropriate overall operation. The Branch Manager will demonstrate and reinforce the core values of the company: Safety, Service, Excellence. Operations Management Duties & Responsibilities: · Promptly respond to accidents/incidents and properly conduct preliminary fact-finding investigations. Report all accidents/incidents promptly to CW Safety Director. · Customer Damage Process; oversee to completion all customer damage chargebacks to RW equipment, working with all departments necessary to get damaged units repaired in a timely manner and associated Work Orders paid promptly. · Assign primary duties and daily tasks to subordinates. · Assists in the completion of staff duties (i.e., writing contracts, dispatching, work orders, Solartrak administration and inventory, etc.) · Audit rental agreements regularly for order accuracy and address any deficiencies. · Full understand the Rentalman program utilizing all the program’s functions and capabilities to conduct daily business. · Work with Service Manager to troubleshoot service repair issues, down equipment, ready-line equipment along with oversight of the Green Tag Process and Wash Pad Operation. · Conduct daily huddle with inside sales / dispatch to ensure all daily activities are completed and plans are prepared for the following business day’s tasks. · Work with the service manager to promote and profit from the repair of customer-owned equipment. · Conduct branch meetings; cover important problematic areas and identify areas to be improved. · Schedule workers according to business demands and economic climates. · Establish guidelines, performance expectations, and goals for branch RW employees. · Provide feedback and periodically evaluate employee performance, conduct annual reviews. · Provide advice and counseling and/or instruction to staff members. Consult with Human Resources and RW GM prior to executing disciplinary measures. · Train, evaluate, and follow-up with employees. · Implement & enforce all CW/RW policies and procedures · Cooperate and work harmoniously with all department, to include all levels of Management. · Complete administrative functions (i.e., time approvals, contracts, cash drawers, track staff members’ attendance, etc.). Maintain current and accurate records and ensure safe and compliant work practices. · Actively manage work progress and staff. · To teach and demonstrate technical selling skills and product knowledge in all areas to the inside sales team. · Have a complete understanding of pricing, proposal procedures, and execute accordingly. · Maximize all opportunities in the process of closing a sale and/or rental to acquire business from new and existing customers. · Consults and make recommendations to prospects and clients of the various resources RW & CW offers. · Perform other related duties incidental to the work described herein. Requirements: Sales Management Duties & Responsibilities: · Have a complete understanding of pricing, proposal procedures, and execute accordingly Consult and make recommendations to prospects and clients of resources provided by RW & CW · Coach, motivate, and develop sales team’s ability to serve their customers · Foster team environment enabling team to capture new business and serve customers at a high level · Willing to challenge the team and hold them accountable · Manage sales plans, budgets, metrics, dashboards, pipeline/forecast, product mix, sales process and CRM · Must be competitive, passionate, and driven to serve others · Must be comfortable in various environments from the boardroom to the jobsite. · Develop relationships across various groups of stakeholders · Must be eager to learning and teaching new strategies for personal and professional growth Qualifications & Skills: · Knowledge of mobile cranes and crane load charts · Experience using 3d Lift Plan programs · Understands and monitors fleet utilization · Strong analytical ability · Excellent communication skills · Outstanding organizational and leadership skills · Problem-solving aptitude · Proven experience as a Manager Education & Experience: · High School Diploma or equivalent required · Bachelor’s degree preferred · 5 years of management experience preferred License & Certification · Valid Driver’s License with acceptable driving record · Class A CDL preferred · NCCCO or equivalent preferred Working Conditions: Work is performed in an office environment, equipment shop environment, or job site. The ability to drive at night is required. Noise, fumes, and chemicals associated with a shop environment is expected. Physical Requirements: · Prolonged periods of sitting at a desk and working on a computer · Must be able to lift up to 25 pounds · Must be able to climb on and off heavy mobile equipment safely · Frequently walk on uneven surfaces, including natural ground in varying weather conditions · Regular and predictable attendance is required Travel Requirements: · Overnight travel is required

Keywords: CraneWorks, Inc, Hoover , BRANCH MANAGER - RENTALWORKS, Sales , Birmingham, Alabama